In 2012,
6.85 million international visitors travelled to Vietnam, up 14%
compared to 2011, and itself a new record. The target of 7.2m visitors
would mark a year-on-year increase of just 5.2%, and a similar rate of
growth to 2012 would see Vietnam exceed 7.8m annual visitors.
Meanwhile,
domestic tourist numbers are expected to increase 7.7% to 35m trips in
2012, while Vietnam is hoping to boost tourism receipts 19% to VND190
trillion (US$9.1bn).
According to the Vietnam National
Administration of Tourism (VNAT), the country will focus its marketing
efforts on eight key markets: China, Japan, South Korea, Malaysia,
Thailand, Australia, France and Russia. China is by far Vietnam’s
largest visitor source market, accounting for more than 20% of total
arrivals last year. Russia however, is the fastest-growing market, with
visitor numbers from the country surging 71% in 2012.
Nick
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